Sunday, 10 February 2013

Long Term Results by Applying Off Page SEO

By Neal Beachell


You shouldn't miss out on the traffic from search engines, whether you're a webmaster, internet marketer, or a blogger. The following will help you understand how to rank high in the search engines by focusing on the factors of off page SEO factors.

To begin with, when you start applying off page SEO to your site, don't expect to quickly achieve a high ranking that's stable, as this seldom happens. Even if your ranking is unstable, continue with all of your SEO tasks, and don't conclude that what you're doing isn't working. What often occurs is that your site will appear high in the listings, and then it will disappear just as quickly. It's not uncommon, for instance, for a site to temporarily reach the first page for a certain keyword, but then slide back to page five or even lower.

If you want the search engines to rank your site, you also have to make sure you have a complete site map that has your primary keywords. Your site map performs an important function, giving the search engines an easy way to discover all of your site's pages. Your site map is a clearly laid out route for the search engines to find directions and to know more about your site. That's why if you care about your site's ranking, you should set up a site map. If you're wondering how large your site should be for SEO purposes, this is something on which even SEO experts disagree. While some SEO experts say that the bigger the site is, the better the results, the others think that a smaller website gives you better ranking.

Secondly, avoid indulging in any type of unethical activities such as cloaking or gateway pages, where you deceive the search engines by showing them one page and showing your visitors another page, i.e. your real website. You're much better off sticking to ethical methods, as sooner or later the search engines will catch you and then your site may be de-indexed altogether. You'll accomplish more by creating a lasting and stable ranking rather than by getting to the top using shady methods. When you do any type of SEO for your site, you should familiarize yourself with Google's TOS (Terms of Service), so you don't accidentally do something wrong. This will give you the advantage of knowing what they do and don't consider acceptable so you can avoid penalties. Besides that, knowing what Google wants and satisfying these will help you achieve stable rankings within a given period of time, and it will let you apply SEO effectively.

You should also ask yourself if your website has a theme or whether there are many unrelated keywords and topics on it. Creating a well themed website is a great way to boost your chances of getting ranked for your targeted keywords. The more focused your website is, the easier it is to let the search engines know what keywords you want to be ranked for. It's not good to confuse or mislead the search engine spiders. This is why you should have your website's pages revolve around one single theme without deviating. Finally; take a look at the age of the website you're receiving your backlink from. The older the website is, the more optimal the reactions will be. The argument for this is that the search engines happen to have confidence in these sites and have formed an ongoing rapport with them. You can effortlessly take a look at the site's age by utilizing the Internet implements that are out there. When all's said and done, out of the article above it becomes apparent that in order to form steadiness, both off-page and on-page SEO is important. What we've gone over here allows us to be aware that off-page SEO is not just about putting together backlinks to your website, yet it is about way more than that. So proceed, start exercising the things you've learned here to boost your search engine presence and lead your SEO efforts up to the next level.




About the Author:



No comments:

Post a Comment