Tuesday, 15 January 2013

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Mobile Voip use Increases While Profits Fall

By Saul Saresi


It may seem like an oxymoron, or one of those annoying headlines that doesn't explain itself clearly, but it is, in fact as true as it reads, according to the latest in-depth market analysis carried out by Juniper Research.

And in case you're wondering just how dramatically usage has increased, allow me to furnish you with some information. In 2012 mobile Voip usage accounted for 15 Billion minutes, but by 2015 that figure will rise to in excess of 470 Billion minutes - a 300 times increase!

Startling figures indeed, but figures which have not represented an increase in profits anywhere close to that which the ISP's were hoping for - let alone expecting - due to a number of factors.

The main reason being that a lot of the Mobile Voip usage has been due to applications which offer free Voip services and connection time as an alternative to paying for a carrier mobile Voip service. Because of the rise in applications of this nature, it means that consumers now have a range of options when it comes to voice and message service.

In basic terms, the stats suggest that far from being a dominant revenue producer for mobile service providers, mobile Voip could actually prove to be a hindrance to mobile voice revenue.

And just in case you're still struggling to come to terms with the logic behind the stats allow me to further extrapolate on matters. In recent years, experts at Analysis predicted that mobile Voip services would generate revenues of over $7 Billion in Europe alone, whereas, in truth, global mobile Voip revenues accounted for just 2.5 Billion in 2012 GLOBALLY!

So as you can see, even the best industry experts have been caught off-guard by such a degree that it is embarrassing. But, such grossly inaccurate predictions are a mark of how hugely the market has under-achieved rather than excessive human error-ship. It does, however, give some inclination of just how much profit the mobile voice service providers have missed out on.

But regardless of all that, one things looks clear - the future seems bright for the consumer. So with many more applications set to be released offering opportunities to take advantage of free mobile Voip time, take advantage as much as possible and take back some of the power - because its hi-time we did.




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