By Reed Slidell
Word of mouth marketing is a promotional technique which involves satisfied customers testifying about certain product or service. It's one of the most popular forms of advertising because apart from being highly effective, it's also free. If there's a way that you can get your venture known to the public without having to shell out money, won't you just go for that? In the following, let's talk more about WOMM and its advantages.
Perhaps the main reason why proprietors like WOMM is because of its power to recommend. There's no other force that can beat its strength. Isn't it your personal experience that when a friend or colleague speaks so well of a certain product or service, you feel compelled to give it a try too? As if you want to know for yourself whether what the person is saying is real? It's just impossible not to get affected by first-hand experiences. They are just so convincing that no further poster or video commercial is needed for back up.
Viral buzz marketing also builds a brand more strongly. Unlike TV or print ads, marketing through word-of-mouth allows personal interaction between company staff and clients. A closer and deeper kind of relationship is fostered so the brand inevitably grows within the online business customers' heart too.
Now, this attachment doesn't stay latent. It cultivates loyalty and inevitably, it leads to a more vigorous kind of promotion. As expected, when promotion is running high, the brand is built exhaustively too.
Word of mouth marketing is also cost effective. Many marketing techniques require out-of-the-pocket investments. Think of running an ad over the radio or the newspaper, or printing posters and flyers for distribution. All these would require several hundreds, if not thousands of dollars. With WOMM though, you won't have to shell out a dime. Just provide your clients with top-quality product or service and they'll be more than willing to do the promotion for you. Of course, you may opt to give these people some token of gratitude like a coupon or voucher for their next purchase. This is as good as telling your clients that you appreciate their efforts.
Fourth, WOMM also pushes you to come up with better products and services. Because you heavily rely on your clients' loyalty to run this kind of campaign, you are also pushed to ensure that you make everyone happy and satisfied. If you can't do this, then no one would be willing to spread a good word about your business. If there's no good word, what is there to spread? Hence, you'd better maintain high quality products and services. You must also put premium on excellent customer service. People like it when they are well taken care of.
These are just a few advantages of word of mouth marketing. There are still a lot of benefits that can go with them, but these alone are already amazing, don't you agree? If you can experience all these and more, then it's no longer surprising why WOMM remains to be one of the most favorite marketing techniques for all seasons.
Perhaps the main reason why proprietors like WOMM is because of its power to recommend. There's no other force that can beat its strength. Isn't it your personal experience that when a friend or colleague speaks so well of a certain product or service, you feel compelled to give it a try too? As if you want to know for yourself whether what the person is saying is real? It's just impossible not to get affected by first-hand experiences. They are just so convincing that no further poster or video commercial is needed for back up.
Viral buzz marketing also builds a brand more strongly. Unlike TV or print ads, marketing through word-of-mouth allows personal interaction between company staff and clients. A closer and deeper kind of relationship is fostered so the brand inevitably grows within the online business customers' heart too.
Now, this attachment doesn't stay latent. It cultivates loyalty and inevitably, it leads to a more vigorous kind of promotion. As expected, when promotion is running high, the brand is built exhaustively too.
Word of mouth marketing is also cost effective. Many marketing techniques require out-of-the-pocket investments. Think of running an ad over the radio or the newspaper, or printing posters and flyers for distribution. All these would require several hundreds, if not thousands of dollars. With WOMM though, you won't have to shell out a dime. Just provide your clients with top-quality product or service and they'll be more than willing to do the promotion for you. Of course, you may opt to give these people some token of gratitude like a coupon or voucher for their next purchase. This is as good as telling your clients that you appreciate their efforts.
Fourth, WOMM also pushes you to come up with better products and services. Because you heavily rely on your clients' loyalty to run this kind of campaign, you are also pushed to ensure that you make everyone happy and satisfied. If you can't do this, then no one would be willing to spread a good word about your business. If there's no good word, what is there to spread? Hence, you'd better maintain high quality products and services. You must also put premium on excellent customer service. People like it when they are well taken care of.
These are just a few advantages of word of mouth marketing. There are still a lot of benefits that can go with them, but these alone are already amazing, don't you agree? If you can experience all these and more, then it's no longer surprising why WOMM remains to be one of the most favorite marketing techniques for all seasons.
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