By Cletus Dellasciucca
In the year 2012 there are 25 million people using Twitter, 750 million people using Facebook and around a billion people using Google. So that's a total of 2 billion users, and you need to find your slice among them using the right social signals. Thanks to Facebook and Google, search marketing is never going to be the same. But it's mainly Google, no matter - if you want to rank in the SERPS, then find out what you can do to get the most from social signals on the web.
Today, post-Penguin update, you have to realize the playing field has changed. Of course, you discover that many things have not changed that drastically, but the biggest impact has to do with SEO and social signals. Simply put, when you remove Google, not many things were affected. Also take into consideration that people and site traffic have an immense amount of control. As much as you may be tired of hearing about Facebook and Twitter, they still matter very much. Another site is Yelp and it doesn't get anywhere near the press the other two do. Anyone who uses this kind of website likes to share their thoughts and feelings with other users of the site. This is not something that just started, however, Google does seem to like it very much.
You have enough of a hard time getting exposure for your deep pages if your site is large. That's why you have to help them along with social signalling and sharing. Also, be certain that your posts are linked together. There are several ways you can approach this including new plugins that automate internal site linking. For a more precise method of doing this, check out Affiloblueprint. But make sure that you do not do anything that will increase your load time.
There is a new method of optimization and it is all about social media members. This is new because the context is considered new and has social signals, but it really isn't. For years, smart marketers have been saying you have to address your readers. Creating content that your readers like is another form of engaging them. Take this kind of interest in the people that you meet up with on the different social media sites. Find a different method for engaging your clients. Build relationships with people who have bought products from you because they already trust your judgement. It does not take that much effort to get a repeat customer to by again and they can help to get new customers for you.
You don't have a good reason to worry about Google, social signals or SEO. What has worked in the past with high quality content and site user satisfaction will still take you far. Now, you just need to harness the social signals people are willing to create and you'll be fine.
Today, post-Penguin update, you have to realize the playing field has changed. Of course, you discover that many things have not changed that drastically, but the biggest impact has to do with SEO and social signals. Simply put, when you remove Google, not many things were affected. Also take into consideration that people and site traffic have an immense amount of control. As much as you may be tired of hearing about Facebook and Twitter, they still matter very much. Another site is Yelp and it doesn't get anywhere near the press the other two do. Anyone who uses this kind of website likes to share their thoughts and feelings with other users of the site. This is not something that just started, however, Google does seem to like it very much.
You have enough of a hard time getting exposure for your deep pages if your site is large. That's why you have to help them along with social signalling and sharing. Also, be certain that your posts are linked together. There are several ways you can approach this including new plugins that automate internal site linking. For a more precise method of doing this, check out Affiloblueprint. But make sure that you do not do anything that will increase your load time.
There is a new method of optimization and it is all about social media members. This is new because the context is considered new and has social signals, but it really isn't. For years, smart marketers have been saying you have to address your readers. Creating content that your readers like is another form of engaging them. Take this kind of interest in the people that you meet up with on the different social media sites. Find a different method for engaging your clients. Build relationships with people who have bought products from you because they already trust your judgement. It does not take that much effort to get a repeat customer to by again and they can help to get new customers for you.
You don't have a good reason to worry about Google, social signals or SEO. What has worked in the past with high quality content and site user satisfaction will still take you far. Now, you just need to harness the social signals people are willing to create and you'll be fine.
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