By Steven Suchar
A lead generation website is one that encourages a visitor to make an investigation or opt in to receive further information about products and services.
When setting up a new website for the needs of lead generation or changing a site that doesn't have an opt-in box, consideration should be made when selecting an email program.
There are several wonderful firms that will handle all of your emails, these programs can be designed to send out a series of pre written messages as fast as someone signing up. In most situations, you can choose a double opt-in process to provide help in protecting you and your prospects from getting punished due to spam violations. I have found that requiring prospects to confirm their request for more information, seriously decreases the number of leads you may eventually get.
You'll also want to write your own emails to provide valuable content, not only a selling statement. Mull it over. How long do you stay subscribed to an email list that offers nothing less than an impersonal sales message every two days?
Consider also the information you ask for when you design your opt-in box. People do not like giving out too much information initially, so always get the subscriber's first and last names and you can also have a box for any other information important to your business. As an example, you could have a drop down box that lists the products on your site and from that you can find out particularly what information your subscriber is looking for. If you have six different products you can then build 6 different lists within your e-mail program and target info and other products specifically to those people.
Whenever you set up autoresponders or any kind of email campaign, it is vital that your mails are checked originally and checked once again. Many people aren't impressed by spelling mistakes and even more, will not read an email that is a mile long. Make your emails exact and to the point, written in short paragraphs, in easily digestible chunks.
Once your list has grown to a respectable size, you may send out a once per month newsletter, informing customers about new services and products you have added.
Address your subscriber by their first name, not dear customer as is frequently seen. Write your copy as if you're writing to a chum, don't blind them with get this or buy this, it turns folks off. The most effective way of gathering a sale is by helping folks, by giving them important info and anything free is always good, for instance, a report.
Ensure that everything you send your customer is relevant and of price. If your unsubscriber list builds too swiftly, that is a sure sign you are doing something wrong, though you will always have some people who unsubscribe.
So, understand that your autoresponder and the mails you send out are at the heart of your lead generation website, you wouldn't have one without it. Spend a while changing and refining this facet of your system, don't just toss away some email pitches. Relate, build a relationship, ask for feedback and collaboration.
When setting up a new website for the needs of lead generation or changing a site that doesn't have an opt-in box, consideration should be made when selecting an email program.
There are several wonderful firms that will handle all of your emails, these programs can be designed to send out a series of pre written messages as fast as someone signing up. In most situations, you can choose a double opt-in process to provide help in protecting you and your prospects from getting punished due to spam violations. I have found that requiring prospects to confirm their request for more information, seriously decreases the number of leads you may eventually get.
You'll also want to write your own emails to provide valuable content, not only a selling statement. Mull it over. How long do you stay subscribed to an email list that offers nothing less than an impersonal sales message every two days?
Consider also the information you ask for when you design your opt-in box. People do not like giving out too much information initially, so always get the subscriber's first and last names and you can also have a box for any other information important to your business. As an example, you could have a drop down box that lists the products on your site and from that you can find out particularly what information your subscriber is looking for. If you have six different products you can then build 6 different lists within your e-mail program and target info and other products specifically to those people.
Whenever you set up autoresponders or any kind of email campaign, it is vital that your mails are checked originally and checked once again. Many people aren't impressed by spelling mistakes and even more, will not read an email that is a mile long. Make your emails exact and to the point, written in short paragraphs, in easily digestible chunks.
Once your list has grown to a respectable size, you may send out a once per month newsletter, informing customers about new services and products you have added.
Address your subscriber by their first name, not dear customer as is frequently seen. Write your copy as if you're writing to a chum, don't blind them with get this or buy this, it turns folks off. The most effective way of gathering a sale is by helping folks, by giving them important info and anything free is always good, for instance, a report.
Ensure that everything you send your customer is relevant and of price. If your unsubscriber list builds too swiftly, that is a sure sign you are doing something wrong, though you will always have some people who unsubscribe.
So, understand that your autoresponder and the mails you send out are at the heart of your lead generation website, you wouldn't have one without it. Spend a while changing and refining this facet of your system, don't just toss away some email pitches. Relate, build a relationship, ask for feedback and collaboration.
About the Author:
Searching for the inside info on the lead generation process? Drop in at Steven Suchar's blog to see how a lead generation website can impact your financial bottom line.
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